What is a White Label?

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A – In the case of Forex Trading a White Label is where one Company buys the Brokers product, brands it and markets it as its own. This can include the trading platforms, software’s and additional services offered by the broker.

The advantages to the White Label are the low start-up costs, quick start up time, the ability to not concentrate funds and time into developing software’s and instead concentrate their efforts marketing their product to their client base.