You have already established your own introducing broker business, but how can you make the most of it? Out of a sea of IBs out there, why should clients decide to stick with you? To make your business stand out from the crowd, you need to add your own personal touch. Strive to add value to your clients with qualities they can’t easily find.
IBs from a Different Angle
Think of your IB business as a shop in a mall. The people inside the mall are your pool of possible clients. Your goal is to attract as many as possible inside your shop. You can attract them with a beautiful window showcasing all that you can offer them. Once you have them step inside though, how can you keep them coming back? By offering them the best services that will set you apart from the competition.
Think of yourself as a client, think of the last time you have been to a shop, left really satisfied, and became a steady client. This is the feeling you would ideally strive to spark in your clients. With happy clients, you could build a steady profitable IB business.
There are some actions you could take to potentially increase customer satisfaction and the chances of your clients staying loyal to your IB business. Here are some ABCs for IBs:
Support, Support, Support
You operate as the direct line between your client and the broker. Clients could have connected to a broker directly but chose to work with you. Make sure that you provide them with constant support which could help you develop strong relationships of trust with them.
Offer Clients Education
Knowledge of the financial markets, trading platforms, trading psychology, etc. is beneficial when investing capital in trading. You could organize seminars or webinars for traders of all levels and invite them to attend for their chance to advance their trading knowledge.
Partner with a Reliable Broker
One of the most important keys to developing and maintaining a strong database of clients is to partner with a broker that you can rely on for high-standard trading services. Traders Trust has been in the markets for longer than a decade and has been by its partners’ side from day one.
Choose a Broker that Covers your Clients’ Needs
It’s important to make sure that the broker you choose to partner with offers a wide range of instruments, platforms, and services that can accommodate your clients’ needs. With a wide range of instruments from forex, indices, metals, oils, and cryptos, Traders Trust offers it all. Also, for those looking for premium tools and features such as dynamic leverage up to 1:3000, copy trading through a Social Trading platform, historical price data, dedicated calculators, and many more, Traders Trust covers it all.
Update Clients on News & Promotions
Make sure that your clients are up to speed with the latest news and promotions which they could use to their benefit. Reach out to them through social media, or in any personal communication, you may have with them and spread the word. Traders Trust supports you with amazing promotions and dedicated marketing material ready to use and share on multiple platforms.
Partnering with us means that you, as an IB, also get to benefit from premium conditions. On top of generous commissions based on your clients’ trading volume, you can also benefit from additional monthly bonuses of up to $50,000. With the Partner Loyalty Program by Traders Trust, the more your clients trade, the higher your monthly bonus.